A small team focused on making startup finance legible.
Founder Finance is published by clevergunfd.com, an independent editorial project based in Slovakia. We write and curate educational material about startup finance for founders and early-stage teams.
Our story
Founder Finance started in 2020 as a set of internal reference notes used to explain financial terms to first-time founders we worked alongside. We noticed how much confusion came from jargon rather than the underlying ideas, and decided to publish plain-language versions openly.
Since then, the project has grown into a library of guides covering runway, cap tables, fundraising mechanics and financial reporting. We remain a small, editorially independent team and are not affiliated with any venture fund, bank, or accounting firm.
Editorial principles
Neutral framing
We describe how startup finance mechanics work rather than telling founders how to run their companies.
Clear worked examples
Where a concept benefits from numbers, we use simple, illustrative examples rather than abstract formulas alone.
No paid services
We do not sell courses, advisory retainers, fundraising support, or any other paid product.
Based in Košice, Slovakia
Our editorial team works from a small office in Košice, in eastern Slovakia. Content is written and reviewed in English for an international readership of founders and early-stage operators.
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