What you'll find in our guides.
Our material is organised into four subject areas built around the questions founders ask most often. Each guide stands alone, so you can start wherever is most relevant. Everything here is free to read and provided strictly for informational purposes.
Runway and burn rate
How to calculate monthly burn, project runway, and decide when spending needs to change. Covers common mistakes in early-stage cash planning.
Cap tables and equity
What a cap table tracks, how option pools and dilution work, and the vocabulary that appears in term sheets.
Fundraising mechanics
An introduction to pre-seed through Series A rounds, valuation basics, SAFEs and convertible notes, written in plain terms.
Financial statements
How to read your own income statement, balance sheet and cash flow statement without an accounting background.
A suggested reading order
New founders often ask where to start. This is the sequence we recommend, though every guide is written to be understood on its own.
Know your current numbers
Get a clear picture of cash on hand, monthly spend and current runway before anything else.
Learn the vocabulary
Terms like dilution, pre-money valuation and liquidation preference come up constantly — we define them plainly.
Understand how rounds work
Study how financing rounds are structured and what typically changes at each stage.
Build your own reporting habit
Combine what you've learned into a simple, repeatable way of tracking your company's financial health.
This is education, not advice.
None of the material on this site constitutes personalised financial, investment, legal, tax or accounting advice, and we do not offer paid consultations, courses, fundraising support, or advisory retainers. If you are making a specific financial or fundraising decision, we encourage you to speak with a licensed, qualified professional.
Read our Terms of ServiceQuestions about a specific topic?
Send us a note and we'll point you to the most relevant material.